Board Message
“Our journey is still at an early stage, but our ambition is clear: to establish Prime Farm as one of Egypt’s leading food brands, recognized for quality, trust, authenticity, and real food. "
At Prime Farm
we began with a vision that goes beyond food production. From the very beginning, our ambition has been to build a trusted Egyptian food brand that reconnects consumers with the source of their food and provides products they can rely on with confidence.
Our journey started in the poultry sector, with table eggs as our first product category and the starting point of our relationship with consumers. However, our vision extends far beyond a single product. We are working to build an integrated portfolio of farm-based food products that combines the authenticity of traditional food with modern management, quality standards, and continuous development.
We believe that building a strong company is not only about production capacity or the number of products it offers. It is about earning trust, achieving sustainable growth, and creating real value for consumers, employees, shareholders, and the wider community.
That is why we continue to develop every part of the Prime Farm value chain — from farm operations and production to quality control, operational excellence, and the final customer experience.
Dr. Mohamed Hendy
Chairman
Prime Farm for Poultry and Livestock Development
At Prime Farm, we believe that sustainable success is achieved not only through growth, but by building a strong, disciplined, and scalable organization.
Since the company was established, our focus has been on developing a business built on careful planning, professional management, operational discipline, data-driven decision-making, and a consistent commitment to quality.
We view every stage of Prime Farm’s growth as part of a broader journey toward building an integrated food company. Today, we begin with table eggs, while our long-term direction is to expand into a diversified portfolio of farm-based food products.
Our priority is to maintain the right balance between product quality, operational efficiency, financial sustainability, and customer satisfaction. We believe that a strong brand is not built through a successful product alone, but through an integrated business system capable of maintaining quality and trust as it continues to grow.
Our ambition is to continue growing in a disciplined and sustainable way while creating long-term value for our customers, employees, shareholders, and the communities in which we operate.
Dr. Mahmoud Samir
Vice Chairman
Prime Farm for Poultry and Livestock Development
